Your products’ packaging is an extension of your brand’s identity and adding style to your design will send your message across clearly for a better understanding of what your company is all about. The luxurious lifestyle often includes cosmetic brands, especially perfumes. On the other hand, more and more people are becoming conscious and want affordability, practicality, or environmental awareness in the products they buy.

 

The colors you choose for your packaging can be crucial as colors can be powerful in evoking emotions in your products. Color alone can make you stand out from the sea of products at store shelves. Imagine a blush powder packaged in pink in a shelf full of pink boxes, get outside of the norm and choose a color palette that is far away from the most common colors such as beige and pinks, like what Urban Decay did on their makeup setting spray.

 

Fonts can help give you the style you need for your branding. Don’t just use fonts without doing research on what you want your product to project. Use cursive fonts if you want to go for that flirty look or a sans serif font if you want that clean and clear image.

 

The type of material you choose for your packaging is important as this can help add to the overall look and feel of the product. Packages that have foil-stamping or an embossed effect can make your product seem high-end but can incur a higher price. Take a look at this perfume package of Miller Harris, the main factor you should consider is the material’s ability to store the product safely, but making the product appeal to the sense of touch can be beneficial as well.

 

Innovation is the Key
To create innovative package design for cosmetic products, you need to get a thorough understanding of your brand objectives. Are you looking to evolve or do you want an entirely new perspective? Do you want to be adventurous or do you want to stay in your comfort zone?

You need to know who you’re talking to for you to know which words to use, design-wise. How you innovate your package design will depend much on who your target audience is. This can help you choose what elements you need to include in your overall design.

Determine what image you want to convey—do you want to be bold, playful, risqué? Whatever style you use for your brand, knowing what you want will make the design flow beautifully through all of your product line. Versatility plays an important role. You need to create designs that can be used for different types of packaging and pulls everything together.

 

Functionality
What good is your package design if it doesn’t do its most fundamental purpose, to protect your product? Function is as important as aesthetics. Imagine designing a box for your vitamin serum with a window on it as it looks gorgeous, not knowing that exposure to light will weaken the contents of the bottle.

Your packaging should complement the product as well as shield it. Innovative design is one that will do both. Farmacy’s Honey Potion uses a jar that is shaped like a honeycomb and is encased in an origami-inspired box that tells their story quite well.

 

Stand Out from the Crowd
The cosmetics industry is one serious business, estimated to earn up to $500 billion in 2020. Almost every woman on earth is using one or more products, add to that the growing number of men using them nowadays. And when there are customers, there will also be a relative amount of manufacturers vying for their attention.

You need to stand out from the rest for your product to be chosen among the myriad of options in the market. Innovative packaging design can set you apart from your competition. To do this, you need to think out of the box.  Use colors and shapes that you won’t normally find in their category, such as this imaginative packaging from La Mer’s matte lotion that comes in a pinball-inspired box that includes a ball that can be used to play the game.

Individuality can provide high levels of consumer interest and your package design should provide an experience in itself, whether they see it online or pick it up from the shelf. It should include design elements that would provoke an instinctive response in the customers and make them choose you over the others.

 

The cosmetics industry is a highly saturated field. Having a creatively-crafted package design can mean a big difference on your success as a brand. Innovation should be first and foremost on your to-do list and getting the help of professional graphic designers is a must, after all, a high-quality product deserves only the best design available.